Reuben Paterson's animation for Auckland's new H&M flagship store

Last week global brand H&M opened its Auckland flagship store as part of the new Commercial Bay redevelopment on the corner of Queen and Customs Street. Reuben Paterson collaborated with Emil Woodruffe from Spyglass to create a flora and fauna animation projected onto the facade of the 3-storey building to celebrate its opening.
September 7, 2018